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The term "pinkwashing" has been used to describe two different situations; 1) organizations getting disproportionately large amounts of publicity for donating very little, and 2) organizations that use the pink ribbon to promote products that may be carcinogenic.Some campaigns require that consumers mail proof of purchase for a promoted item before the manufacturer donates a few cents per purchase to charity; some have a cap on the maximum amount donated, with all sales beyond this fixed limit benefiting only the company, not the promoted cause.These include prominent campaigns, such as those with Yoplait, which runs the Save Lids to Save Lives program, and a partnership with Delta Air Lines.Cause marketing allows Komen to associate the breast cancer brand with its organization.Other organizations like the National Breast Cancer Coalition follow a "medical consumerism" model in which individual women are educated by their physicians about their options and encouraged to make individualized, evidence-based decisions about their health care.

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The organization has awarded more than 1,000 breast cancer research grants totaling more than 0 million.

Believing that no single approach to breast health will prove effective around the world, Komen works with local communities and organizations to develop programs for particular groups or cultures. Komen for the Cure announced their involvement with the US-Middle East Partnership for Breast Cancer Awareness and Research, a Middle East Partnership Initiative program that unites leading breast cancer advocates in the U. and the Middle East with the goal increasing early detection of breast cancer and reduce mortality through improved awareness, increased clinical resources, and research.

On October 28, 2010, Jerusalem held its first Susan G. Over 5,000 Christian, Muslim, and Jewish people walked and ran to show solidarity in what was described as an historic event.

The other .8 million went to supporting services, including .1 million (10 percent of total expenditure) toward fund-raising costs and .6 million (11.3 percent) toward general and administrative costs.

After the Planned Parenthood controversy, donations dropped and the foundation canceled half of its fundraising 'Race for the Cure' events, but Brinkler received a 64% increase to 4,000 annually, which drew fire and was considered "extremely high" according to Charity Navigator's CEO.

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